@50shadesisabuse is an account that aims to:
- highlight the abuse in the Fifty Shades of Grey Trilogy
- raise awareness of domestic abuse that affects 1 in 4 women and kills 2 women in the UK per week
- educate people on how to recognise the warning signs of domestic abuse
- show that the books portrayal of BDSM is not accurate, and what is described is more like grooming and coercive consent
- explain that it is the marketing of the books as a "love story" that makes it so dangerous
- appeal to Fifty Shades fans to question what they are reading about
- appeal to parents to educate their daughters so that they don't believe the hype that Christian Grey is an ideal boyfriend
- engage in discussions with people
- support other Domestic Abuse Awareness campaigners to further the cause
- sign post people to the many Domestic Abuse charities able to help and give information